Interesting research Cece, thanks for sharing. I’ve always believed strongly I have to walk the walk, not just talk the talk. In fact, I’d zero in even more — if I was client, I’d want to know what socmed activities my account lead took part in, not the agency overall.
I’m very sensitive to the time management issues of busy execs. So when I tell them they HAVE to make time for social media, I better show them I’m doing that as well.
A lot of your top 100 are probably consumer focused — wonder how the percentage differs for b2b and b2g?
